PRINT DESIGN
In my career I have worked across many print formats and produced a wide array of designs. This includes large-scale printing in the forms of annual 400+ page catalogs, seasonal product deep-dive magazines, and a plethora of full and partial page advertising in publications. I also create packaging for over 300 skus with annual updates. Umpqua attends conferences, shows and events across the country and I produce large-scale branded print works for booth design, secondary pieces for brand partners, and take away pieces for visitors and clients.
Print design and production have their own unique set of skills and constraints to work around and they can produce some of the most impactful pieces. I’ve worked with vendors across America and internationally; and they often need differing standards of print, from bleed to cut lines to print processes. It all results in extremely accessible design projects with clear intent and strong messaging.
Catalogs, Advertising, Packaging and Experiential
In my career I have worked across many print formats and produced a wide array of designs. This includes large-scale printing in the forms of an annual 400+ page catalog, seasonal product deep-dive magazines, and a plethora of full and partial page advertising in publications.
I also create packaging for over 300 skus in the Umpqua catalog, with current updates leading to increased sales across categories and market recognition. Umpqua attends conferences, shows and events across the country and I produce large-scale branded print works for booth design, secondary pieces for brand partners, and take away pieces for visitors and clients.
Tools, Programs, and Sources
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Adobe Lightroom
• Product and On-site Photography
• Photo session Art Direction and Scheduling
• Vendor communication
• Microsoft Word & Excel
Print in Spaces
While print design is important for passing a lot of information to the masses, being able to produce work that can stand out from the noise is vital. Event banners, packaging, co-branded spaces with partners and show booths all present exciting opportunities to share the company’s brand and its message in the spaces it can have the most impact.
Working with Vendors
Vendors are a vital part of print design. Whether you’re printing on foam-core for simple sales promotion materials, or rendering a 20 x 20 booth in brand colors and photography; knowing proper time-frames and file standards saves time and money and results in the best outcomes.